BLOG DESIGN JOURNAL

Blog promotion is a never-ending job. We list our blogs on various sites. We tweet our posts. But ultimately getting the word out about a blog depends on ranking well in Google and other search engines.

How do you make sure your blog ranks well enough in search results to be found by plenty of people? Search engine optimization (SEO).

SEO is a complex and ever-changing field. It is hard to keep up, but most of us have to make the effort. It simply is too expensive for many of us to hire a really good SEO expert—and the bad ones are worse than useless.

Besides, knowing how to judge an SEO expert often requires knowing so much about SEO that you might as well do it yourself. If you know what you are doing, you can hire others to some of the work for you. But how do you know where to find them?

SEOClerks is a site where SEO workers of various kinds offer their services. The prices range from just $3 on up to about $1000, depending on the complexity or difficulty of the task and the skill of the service provider. Some of the SEO workers on the site offer subscriptions or give discounts for multiple orders.

This is a great site for buying SEO services. You can try out workers by purchasing small, cheap tasks and see how they do at those before signing up for more expensive packages of services. There is no need to risk much time or money finding out how well the services work for you.

If you use social media sites to get visitors to your blogs, you can, for example, Buy Tweets. You pay a small fee to get someone to tweet your sponsored messages to their Twitter list. Then you can easily see if the tweets resulted in traffic to your blog. If you sell goods or services on your blog, you can quickly see if the traffic resulted in actual purchases.

If you have a FaceBook fan page, you can, for example, have someone get 200 people to Like your page for only $5. From there you can send them to your blog. Pretty much any SEO work you could imagine is available for a reasonable price—or downright cheap.

For a few dollars, you can have an SEO-enhanced article written, get your blog listed on dozens of directory sites, or have comments posted on high-ranking blogs that link back to your blog. You can even buy links on specific blogs to permanently link back to yours.

Google’s PageRank scores are not as important to Google as they once were. Nowadays they are only a tiny factor in how Google ranks your page in search results.

But PageRank (PR) is still used by many advertisers to select blogs to advertise on. That makes PR important for monetizing your blog.

A free service called PRChecker lets you quickly check PageRank for a web site and then generate code that you can paste into a widget (or any html code) to display a button that shows the current (updated) PR of each page of your site, on your site.

The PageRank button comes in three sizes. Here is the size I normally use:

There is also a free PageRank Checker Tool that you can add to your site. I’ve put one in the right-hand sidebar of this page for you to use to check PR of your sites right here at BlogDesignJournal.

So you can come back here anytime to check PR of a blog and read about what’s going on in the blog design world.

Building and using business blogs has become a standard for many online marketers in terms of marketing on the internet. However with the growth in popularity of online social sites many have begun using these communities as their primary marketing platforms.

In particular Twitter is being touted as a site that can supply all your business needs concerning marketing and traffic generation.

Does this mean blogging sites are now endangered in terms of their ‘leading’ role in web 2.0 online marketing? Actually this would hardly seem the case and here are 5 very strong reasons why. Read the rest of this entry →

So you have set up your micro niche blog with an exact match domain for maximum Google love and have been lucky enough to get onto the first page of Google..or have worked really hard to get it onto the first two pages.

But there is a problem.

That keyword that you targetted is simply not delivering the traffic you expected and your site is not generating the visitors or income you expected.This happens a lot and is one of the drawbacks of micro niche blogs..sometimes the keyword numbers that you have based your site around simply don’t deliver the traffic that you expected from the numbers in the Google keyword tool.

This is why putting all your eggs in one basket is a problematic strategy and why you will want to transition this site to an authority site with lots of content.This type of site is not dependent on one keyword;rather it is capable of ranking for many different keywords and consequently will provide better returns in the long run. Read the rest of this entry →

A blog, believe it or not, when properly prepared creates content, and quite often is put very fast in the top ten of Google. Why it is so, try reading the following contribution to enlighten yourself:

A blog of domestic implements from a few features, allow search engines to crawl the content very quickly. The result was the fastest I have ever witnessed, added a new post within 20 seconds (including the top 10 ranking) for relevant phrases. How can this come about?

BlogPing

BlogPing is a protocol that implements any popular blog system. It serves primarily two things:

1. Blogs to notify each other (They were linked)

2. Notify search engines (Google Hello, I have published a new page)

Especially with the integration of Google Sitemaps that go on WordPress with a click of the hand, you need a search engine’s new content page to look once more. Sitemap opens directly to crawl a new page. Read the rest of this entry →

Image via Wikipedia

by Kathleen Gresham

When you say WordPress, people automatically think of blogging. WordPress is the blog engine supreme. It is free, easy to install and easy to customize.

Thinking of WordPress as just a blog engine, though, seriously limits your options. That would be a shame, because WordPress offers so many options.

WordPress is a full-featured content management system (CMS). It can keep track of multiple authors and their privileges, provide a place to store documents and allow users to download them, keep track of document revisions and allow you to compare them and reinstate earlier versions—and so much more.

Here are just a few of the things you can do with WordPress. And most options are freely downloadable somewhere on line at no charge.

1. Web Sites

WordPress allows you to build a static web site much faster than any website builder software. Especially if you are not a wizard with that particular sitebuilder. That is, unless you are a super whiz with, say, DreamWeaver, you probably cannot match the speed—and certainly not the ease—with which you can set up a web site with WordPress.

Nowadays there are some great themes with dropdown menus that look like high-quality web site templates and can be easily customized.

Not only that, the search engine optimization benefits of a WordPress site versus a conventional HTML web site are tremendous. There are so many blog networks and SEO plugins and other tools that you can use to promote a WordPress site that are simply not available for HTML web sites.

2. Forums

There are several free plugins that allow you to easily set up a discussion forum, using WordPress. You can use that forum to make money from advertising, offer support for the products or services sold by your company (on line or off line), meet like-minded people, and so much more.

3. Membership Sites

Membership sites are a great way to make residual income. You can charge a fee for joining, for example for a niche membership site, and/or charge a monthly membership fee. Internet marketers often use a membership site to post their products for purchasers to download, to offer affiliate marketing tools and status reports to their affiliates, and to offer support for their products.

Others simply charge a membership fee for members to get access to a host of free downloadable ebooks, software, or other original content in a particular niche.

4. Article Directories and Link Directories

Article marketing is a staple of online marketing, and articles sites have many purposes. If your article site becomes popular, you can make good advertising revenue. If not, you still have a good place to post original or PLR articles with links to your main blog or web site.

You can download free themes and plugins to build an article directory with WordPress. Or  you can build yourself a link directory with other free WordPress themes and/or plugins. You could, for example, add a links page from your main blog to all your other sites.

5. Blogs

Yes, of course, WordPress is still the easiest and most flexible blog engine for self-hosted blogs. The very popularity of WordPress means there are thousands of theme designers and plugin makers constantly providing excellent new free or paid products to add value to WordPress blogs.

6. Combination Sites

Lately I have been making combination website-blogs for offline and online businesses. That is easy to do with WordPress.

For example, see the site designed for Temples Gate, a charming metaphysical gift shop in Houston, Texas. The old site was unfindable on Google for any related keyword or phrase.

The new WordPress-based site rose to Google PR2 in just a few months. It gets traffic via Google searches from all over world.

The site continues to grow as we add more pages, posts, and photos. Google loves sites that steadily grow. And site visitors like to see new and different photos and text whenever they visit the site.

The embedded blog fits seamlessly into the web site, and the site is linked to a Google Calendar so that the store owner can easily add and update the classes, workshops, and other events held at the store.

We will soon add a shopping cart to encourage online purchases. WordPress makes it easy to do that, and several of shopping cart plugins are free. We are still comparing features and usability on a separate test site.

Flexibility and Free Tutorials

Some of the same features can be found on Joomla and Drupal, but nothing beats WordPress for design flexibility and the huge array of plugins, widgets and other accessories available to easily customize it. Also, there is so much free training available for WordPress. WordPress video courses abound, and many of them are free.

So think outside the box when deciding how to build your next site, whether for personal use, to enhance your offline business or for ecommerce. Consider using WordPress even if you are not building a blog. Your imagination is just about the only limit to what you can do with it.

Adding Extra Value to Your Blog

And consider all the options that the WordPress community offers for adding value to your blog. Even if a blog is your main goal, WordPress allows you to add a forum for your reader community or a paid membership area.

If you want to do business on line, WordPress is a great tool for that, too. The sky is just about the limit when it comes to WordPress.

Select Your Hosting Service Carefully

If you intend to build a business in online retail sales, however, make sure you have a good ecommerce web hosting service. Make sure  you use a service that fully supports whatever it is that you are trying to do.

My first hosting was horrible. We could not even get a simple WordPress blog to work properly on their service, and it was a nightmare. So look for quality, not just price, in selecting a hosting service, even if you are not currently planning to get into ecommerce.

What cool things do you do with WordPress? Leave a comment and let us know.

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Kathleen Gresham designs, writes, and promotes blogs and websites and consults on search engine optimization (SEO) and directory listings for online and off line businesses in Houston, TX. For more information, see Houston Blog Web and Web Fresh Leads.