BLOG DESIGN JOURNAL

Image via Wikipedia

by Kathleen Gresham

When you say WordPress, people automatically think of blogging. WordPress is the blog engine supreme. It is free, easy to install and easy to customize.

Thinking of WordPress as just a blog engine, though, seriously limits your options. That would be a shame, because WordPress offers so many options.

WordPress is a full-featured content management system (CMS). It can keep track of multiple authors and their privileges, provide a place to store documents and allow users to download them, keep track of document revisions and allow you to compare them and reinstate earlier versions—and so much more.

Here are just a few of the things you can do with WordPress. And most options are freely downloadable somewhere on line at no charge.

1. Web Sites

WordPress allows you to build a static web site much faster than any website builder software. Especially if you are not a wizard with that particular sitebuilder. That is, unless you are a super whiz with, say, DreamWeaver, you probably cannot match the speed—and certainly not the ease—with which you can set up a web site with WordPress.

Nowadays there are some great themes with dropdown menus that look like high-quality web site templates and can be easily customized.

Not only that, the search engine optimization benefits of a WordPress site versus a conventional HTML web site are tremendous. There are so many blog networks and SEO plugins and other tools that you can use to promote a WordPress site that are simply not available for HTML web sites.

2. Forums

There are several free plugins that allow you to easily set up a discussion forum, using WordPress. You can use that forum to make money from advertising, offer support for the products or services sold by your company (on line or off line), meet like-minded people, and so much more.

3. Membership Sites

Membership sites are a great way to make residual income. You can charge a fee for joining, for example for a niche membership site, and/or charge a monthly membership fee. Internet marketers often use a membership site to post their products for purchasers to download, to offer affiliate marketing tools and status reports to their affiliates, and to offer support for their products.

Others simply charge a membership fee for members to get access to a host of free downloadable ebooks, software, or other original content in a particular niche.

4. Article Directories and Link Directories

Article marketing is a staple of online marketing, and articles sites have many purposes. If your article site becomes popular, you can make good advertising revenue. If not, you still have a good place to post original or PLR articles with links to your main blog or web site.

You can download free themes and plugins to build an article directory with WordPress. Or  you can build yourself a link directory with other free WordPress themes and/or plugins. You could, for example, add a links page from your main blog to all your other sites.

5. Blogs

Yes, of course, WordPress is still the easiest and most flexible blog engine for self-hosted blogs. The very popularity of WordPress means there are thousands of theme designers and plugin makers constantly providing excellent new free or paid products to add value to WordPress blogs.

6. Combination Sites

Lately I have been making combination website-blogs for offline and online businesses. That is easy to do with WordPress.

For example, see the site designed for Temples Gate, a charming metaphysical gift shop in Houston, Texas. The old site was unfindable on Google for any related keyword or phrase.

The new WordPress-based site rose to Google PR2 in just a few months. It gets traffic via Google searches from all over world.

The site continues to grow as we add more pages, posts, and photos. Google loves sites that steadily grow. And site visitors like to see new and different photos and text whenever they visit the site.

The embedded blog fits seamlessly into the web site, and the site is linked to a Google Calendar so that the store owner can easily add and update the classes, workshops, and other events held at the store.

We will soon add a shopping cart to encourage online purchases. WordPress makes it easy to do that, and several of shopping cart plugins are free. We are still comparing features and usability on a separate test site.

Flexibility and Free Tutorials

Some of the same features can be found on Joomla and Drupal, but nothing beats WordPress for design flexibility and the huge array of plugins, widgets and other accessories available to easily customize it. Also, there is so much free training available for WordPress. WordPress video courses abound, and many of them are free.

So think outside the box when deciding how to build your next site, whether for personal use, to enhance your offline business or for ecommerce. Consider using WordPress even if you are not building a blog. Your imagination is just about the only limit to what you can do with it.

Adding Extra Value to Your Blog

And consider all the options that the WordPress community offers for adding value to your blog. Even if a blog is your main goal, WordPress allows you to add a forum for your reader community or a paid membership area.

If you want to do business on line, WordPress is a great tool for that, too. The sky is just about the limit when it comes to WordPress.

Select Your Hosting Service Carefully

If you intend to build a business in online retail sales, however, make sure you have a good ecommerce web hosting service. Make sure  you use a service that fully supports whatever it is that you are trying to do.

My first hosting was horrible. We could not even get a simple WordPress blog to work properly on their service, and it was a nightmare. So look for quality, not just price, in selecting a hosting service, even if you are not currently planning to get into ecommerce.

What cool things do you do with WordPress? Leave a comment and let us know.

Related articles by Zemanta

• 19 reviews of WordPress (rateitall.com)
• Rookie Lessons for New Bloggers (problogger.net)
• Post revisions in WordPress (lmashton.com)
• How to Create a Custom WordPress Theme… (theimuniversity.com)
• How to add Facebook Share Button in WordPress (mwd.com)
• 
  

Kathleen Gresham designs, writes, and promotes blogs and websites and consults on search engine optimization (SEO) and directory listings for online and off line businesses in Houston, TX. For more information, see Houston Blog Web and Web Fresh Leads.

By Sharyce Arciaga, guest blogger

Blog Carnivals help bloggers recognize each other’s efforts, organize important topics, and promote conversation on the blogosphere. They also help solve that isolation problem by creating meta posts that contain links to lots of other bloggers’ posts, thus providing them with much-needed exposure.

Carnivals help you make money on the internet although there are many ways that blog owners can make money online, especially when they are solely focusing on their own site. The carnivals help in creation of this requisite value and at the same time increases traffic to the website.

Blog Carnivals are basically roundups of blog posts hosted at a different blog each week and are something that has slowly become popular amongst those in the blogging world because it is both beneficial to the blogger and the host of the Carnival.

The Carnivals have become a great help to the blogging community and are great resources for readers and can really help you ATTRACT some new readers.

Read the rest of this entry →

Most bloggers who host their own domains use cheap web hosting, especially when we first start out. As we learn more, those who want to make money from blogging start to learn about search engine optimization (SEO). 

You can optimize your blog, and you can write and place articles, post on forums (with your blog address in your signature), send out press releases, get links from blog directories, and so on.

But one often overlooked way to make your blog more appealing to search engines is to have a dedicated IP address, especially if you hope to improve your Google page rank by linking from one of your blog or web sites to another.

Read the rest of this entry →

My favorite new widget for 2009 is the PayDotCom product widget. I’ve been busy today putting it on all my blogs.

The PayDotCom product widget displays links to the top-selling products in up to three categories you choose. It comes on a variety of colors to match your blog. To view the one on this blog, look in the far right column. You may have to scroll down a bit. It has a dark blue frame.

And if anyone clicks on a product in the PayDotCom widget, and ends up buying it, even months later, you get paid a commission. 

You select the categories and the widget color. PayDotCom provides a snippet of code to paste into your site. It is just that easy.

You do need to join PayDotCom first. If you have a ClickBank ID, you can elect to have the top-selling products from ClickBank in your chosen categories also be displayed.

To use that feature, you will need to join ClickBank if you don’t already have an account. (PayDotCom and ClickBank accounts are free.)

Here are a couple of quick tips:

If you decide to change the widget color, you must double-click on the new widget for it to be selected. Otherwise, you will get the old one.

Instead of copying and pasting new code to change the widget color, you can simply change the number of the “theme” in the widget code. The colors are numbered starting at one in the upper left corner and moving from left to right. If you are not changing categories, it is easier and quicker to just change the code.

Choosing blog colors often takes a backseat to choosing a good theme, installing widgets, writing posts, and all the other work involved in building and maintaining a blog. But colors are much more important than they may seem.

Here’s why:

1. Color is the first impression people have of your blog. Before they read a word or recognize the image in your header, color affects them. The effect can attract or repel them.

2. The colors of the text, type, and mouseovers on your blog have the most affect on two things:

Readability (whether your blog is easy and pleasant to read)

Legibility (whether it is possible for most people to read, without hurting their eyes)

Trust me, if it hurts their eyes to read your blog, they won’t.

3. Enhancing or cancelling your message. If you blog about business, and your blog is pink and frilly, guess what? Unless you’re Mary Kay Cosmetics, you’ve got a problem. You just won’t look business like.

4. Up to date? Or faddish? Yes, your color schemes should be up to date. But if you use the current favorite fad colors of today, guess what happens tomorrow? That’s right, your site looks outdated and boring. And that makes your ideas and offers seem outdated and boring, too.

5. Getting lost in the crowd? Go your own way! Better to blaze your own path with a classy/classic color scheme that creates a distinctive, memorable image.

6. Know your audience, and choose colors that appeal to them. In the U.S., older guys often choose supposedly macho colors (tan, gray, black, rust, orange) no matter who they are trying to communicate with. But what are they conveying? Is rust a good color if you’re selling cars or precision metal instruments? Does gray appeal to your market? Find out! Design your site to please your audience, not yourself.

Does this happen to you, too? I keep running out of text widgets. WordPress only gives you nine.

So when you have used all nine text widgets, and you just have to add one more script or ad, what do you do? If there’s a text widget immediately above or below where you want to put the new one, no problem!

1. Copy the script or code you need to add.

2. Log into your WordPress admin area.

Read the rest of this entry →