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Blogging For Small Business: How to Use Blogs & Content To Grow Your Small & Medium Enterprise (SME)

Posted on November 02, 2012 by Blog Design Journal

Today the newsmakers are not the big media publishers. They are the independent publishers, writers, authors, bloggers, experts who take the time and trouble to get their voice out online. When you publish a blog, YOU become the “go-to” person in your industry and YOU’RE the one who gets quoted in the media. This is the primary reason why a blog may be just the tool you need if you’re looking to brand your business online. This book is an introduction to the process of creating and publishing a business blog that will help the small and medium enterprise (SME) create branding and visibility online.

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1 to “Blogging For Small Business: How to Use Blogs & Content To Grow Your Small & Medium Enterprise (SME)”

  1. Vulcanmind says:

    Timely and extremely pertinent I come from the old school of public relations and image management, and my change resistance is therefore extremely high. For me, if it didn’t exist in print, it didn’t matter. I have had to change my stance drastically over the last few years – blogging has indeed emerged as a powerful tool to mold public opinion and enhance brand visibility. This book tells you in no-nonsense terms how blogging can drag even the most anonymous small business out of obscurity and make the market take notice of it. I have been fortunate enough to learn the basics of blogging from Priya Florence Shah herself, and these skills have made a huge difference in the credibility of my services portfolio. This book encapsulates everything you need to convert you from blogging atheist to acolyte – a must-read.

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