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Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que Biz-Tech)

Posted on September 09, 2012 by Blog Design Journal

Plenty of businesses are already blogging, and millions more are considering creating blogs. This no-nonsense, how-to guide shows how to go beyond “one-size-fits-all” business blogging to get the job done right. Readers will learn how to define clear goals, create the right formats and content, and choose the right tools – including state-of-the-art Web 3.0 tools that offer powerful competitive advantage. They will also learn tools and strategies for measuring return on investment, blog design, and blogging guidelines. Eric Butow and Rebecca Bollwitt draw on their own extensive experience, as well as the experience of innovative business bloggers from Adidas, Wal-Mart, Google, HP, BusinessWeek, and many other leading companies. Writing for everyone in the business – not just marketing and PR – they show how to: ” Create a comprehensive blogging strategy ” Integrate blogging with other offline and online marketing tools ” Use blogs to drive customers and prospects to the business ” Push information to customers via RSS ” Create thriving online communities – and listen to their invaluable feedback ” Mobile blogging for both tablets and smartphones ” Utilize podcasts, vlogs, microblogging, and other new techniques “Discover how blogs help foster interaction between their business and their customers as well as other businesses ” Leverage Web 3.0 widgets, mashups, personal agents, and semantic web technologies, and much more

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2 to “Blogging to Drive Business: Create and Maintain Valuable Customer Connections (2nd Edition) (Que Biz-Tech)”

  1. E. Pope "Me" says:

    Book is mis-titled I’m a blogger already, and I bought this book because I wanted to learn more about driving business with my blog.Unfortunately, most of the book isn’t about driving business. It’s about how to blog – what blogging platforms are out there, how to choose your fonts, the length of your posts, etc.There are some pieces about business that are useful. But they’re sprinkled between so much other stuff that it took a lot of reading to find them.

  2. Kim Butler says:

    Current and Comprehensive Guide to Blogging for Companies of All Sizes Whether you are a small business owner or the member of a large corporate marketing team, “Blogging to Drive Business” covers all the bases from Blogging 101 to more in-depth blogging topics and techniques.The book starts with blogging basics, blog terminology, explanations of different types of blogs, and how to create a blogging strategy. The authors cover the major blogging platforms currently on the market and offer suggestions on how to pick the best one for your needs. They also go into the importance of combining your blog with other forms of social networking and offer details about Facebook, LinkedIn, and Twitter.An entire chapter is devoted to what to write about. It covers ideas for internal blogs, product blogs, industry resource blogs, and using your blog to create an online community. The technical aspects of writing a blog are discussed, including how long your blog posts should be, writing effectively, editing, and design. I was very happy to see the detail in which search engine optimization (SEO) of blog posts was covered, which detailed urls, keywords, tags, categories, images, and titles.For larger companies, there is sound information to consider on who will write the blog in your organization, who will manage it, resources on where to find professional bloggers for hire, and how to hire a blogger. It also goes over associated tasks for an in-house position that would handle your corporate blog and how to write a job description.The authors also covered promoting your blog and getting more viewers through a combination of efforts from how to submit to search engines to online press releases and other social networking.Images, video, audio, podcasting, SlideShare, and screencasts were discussed with suggestions on how to use them in your blog and your blog posts and how to optimize the various formats for search engine visibility.There are a ton of relevant resources throughout the book and an appendix. The book also offers a number of case studies that give real life examples on how these blogging techniques have been used.I would highly suggest this book to anyone just starting out in blogging, for anyone looking to improve the visibility of their current blog, or for bloggers looking for ideas on how to add some fresh content to their posts. The techniques and suggestions in “Blogging to Drive Business” can be used by companies of all sizes. I’ll be recommending this book to clients who are interested in the world of corporate blogging.



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