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Content Is Currency: Developing Powerful Content for Web and Mobile

Posted on October 09, 2012 by Blog Design Journal
Content Is Currency, Developing Powerful Content for Web and Mobile

Content Is Currency, Developing Powerful Content for Web and Mobile

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts.

Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Drawing on the latest research, ideas, and case studies in content marketing, you will learn

• What types of content best suit your specific business, market, and industry

• How key content tactics influence search engine rankings and sales conversion

• How to leverage social media to connect with your target market

• How to merge the many elements of your web presence

Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Click Here For More Information

3 to “Content Is Currency: Developing Powerful Content for Web and Mobile”

  1. Ramon E. Dees says:

    Jon Wuebben Hit’s 2nd Home Run with Content is Currency This book was great, but there were two things in particular I loved about it.Content marketing is critical when it comes to rising to the top among your competitors in today’s environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:1.) Content Strategy & Planning2.) Content Creation3.) Content Marketing/Distribution4.) Content Management/CurationSecond is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented (“find post office”, or “download ringtone”). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.

  2. Sarah Okeefe "voracious reader" says:

    Must-read if you market anything I thought I knew my way around this topic, but within just a few pages, Content is Currency had me hooked. If you are using content as a marketing tool (blogs, webcasts, white papers, and so on), read this book. Jon Wuebben has provided a detailed roadmap for success with content marketing.Highly recommended.(I received a free copy with a request for a review.)

  3. Rookle.com Trend Spotter "Rookle.com Trend Sp... says:

    A must read for anyone in the field of writing content or website design. Being in the custom website development business for over 15 years, I have never read a book so on target for writing copy as Content is Currency by Jon Wuebben. Jon’s book is a powerful manual that walks you through the most effective ways to create and implement content that gets top results. Great Read.- Mark Roberts, GoWeb1.com



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