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Content is Currency: Developing Powerful Content for Web and Mobile

Posted on June 05, 2013 by Blog Design Journal

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the
tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:
• What types of content best suit your specific business, market, and industry

• How key content tactics influence search engine rankings and sales conversion

• How to leverage social media to connect with your target market

• How to merge the many elements of your web presence

Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

About the Author

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content.
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the
tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:
• What types of content best suit your specific business, market, and industry

• How key content tactics influence search engine rankings and sales conversion

• How to leverage social media to connect with your target market

• How to merge the many elements of your web presence

Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

About the Author

Jon Wuebben is the CEO of Content Launch, a web content development, content strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content.

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2 to “Content is Currency: Developing Powerful Content for Web and Mobile”

  1. Andres Marin says:

    A great resource One of the most important steps to succeed in Internet is to have the right content, on the right place and focusing the right customer.The good* You will learn the nuts and bolds on content writing, so you can hook up your possible customers and improve your Web marketing and SEO.* Covers from goal definition, through research, to writing.* The book is easy to understand and will provide valuable information to beginner and advanced readers.* You will find advice for web, mobile, eBook, audio and other media. It is hard to find all this information together in one source.* Step by step guides.The bad* The author repeats itself in several parts of the book and over sale the ideas.* Personally, I don’t like the “write great content and become rich” style of writing of the author. Some times you can’t remember if you are reading a book or a time share advertisement. It takes much more than good content to succeed in any business.So, if you can ignore these and extract the good advices I highly recommend this book.

  2. Ramon E. Dees says:

    Jon Wuebben Hit’s 2nd Home Run with Content is Currency This book was great, but there were two things in particular I loved about it.Content marketing is critical when it comes to rising to the top among your competitors in today’s environment. When it comes to content development, Jon goes into the four stages of what he calls the Content Lifecycle:1.) Content Strategy & Planning2.) Content Creation3.) Content Marketing/Distribution4.) Content Management/CurationSecond is his coverage of mobile marketing. As a marketing professional, I understand that mobile is now, not the future. Finding good content about marketing (in one place) is important for me to be able to deliver reliable insight and service to my clients. Content is Currency make it easy. One of the most useful points I found was the point about mobile keyword research. Those keywords will be more action oriented (“find post office”, or “download ringtone”). He provides a solid framework for knowing how to approach mobile from both a functional perspective and content development.



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