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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

Posted on December 10, 2013 by Blog Design Journal

Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles” defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge” explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives” gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice” highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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2 to “Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design”

  1. Ellen K. Lupton says:

    Hardcore Design Book for Hardcore Designers Every graphic designer and design student should get a copy of this book. Created by two of our field’s most committed chroniclers and advocates, this book is full of information and ideas. Providing the backstory for today’s design profession, this book is fun to read and fun to look at. If you’re looking to invest in your permanent design library, this volume will be useful for years to come. It will help newcomers to the field get up to speed on what graphic design is all about. (What is it all about? The intriguing people, the ever-changing visual language, and the rough and glittering texture of public life.)

  2. Robin Benson says:

    The layers of creativity peeled back The two authors of this amazing book wisely say in the intro that their endeavors are not really comparable to the Meggs, Hollis, Bringhurst or even newcomer Stephen Eskilson’s standard history of graphics, design and typography. They have approached the subject in a fresh and I thought unique way.The book is in four sections: Principles (design, type and print); Knowledge (books, online, collections and colleges); Representatives (designers, type creators, design writers and design clubs); Practice. The 139 pages bulge with practical examples of anything designed. What I thought interesting was the way these four sections are developed to cover a phenomenal amount of information, either historical or contemporary, and presented primarily as visual items backed up with bite-size text.Obviously the more technical aspects of design can only be covered briefly: print is wrapped up in twelve pages and nothing about paper but the range of design, from magazines, motion graphics or typography (anatomy; genealogy; classification; typesetting) is spread over fifty-eight pages. Brand identity covering logos and corporate programs gets twenty-five pages. Perhaps the weakest part of the book is ‘Recommended reading’, summed up with just a spread and not including the 1989 by Ed Gottschalk or the 2001 by Alan Fletcher and a book I’m sure would have been included had it been published before 2009 .All of this information, which includes 2500 images, is deftly served up in a clear, straightforward page and typographic design which fortunately avoids one of the annoyances of books for designers: acres of empty page space, which I tend to think is only an indication of too little material for too many pages. There is, though, a slight annoyance with the book. Whenever a cross reference appears in the text a miniscule arrow is used pointing to a page number both of which are in a light tint and therefore almost unreadable.As the title’s sub-deck says ‘A visual guide to the language, application and history of graphic design’ and I thought it worked a treat. A real-page turner presenting creativity in a fresh format.***SEE SOME INSIDE PAGES by clicking ‘customer images’ under the cover,



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