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BLOG DESIGN JOURNAL


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Is Your Blog Design Getting You the Attention You Need?

Posted on March 27, 2011 by

The purpose of your blog is to get your readers interested and involved. The quality of the content on your blog does play a role in this, but so does your design. The following are some of the ins and outs of effective blog design.

Your blog should show your personality to your readers. Even though this has been said many times before, the advice always tends to hold true – to get your readers excited, show them who’s behind the curtains! When you visit a blog, getting to see the person or persons behind it makes a huge difference. By going into detail about who you are will help you create a strong “About Me” page. What you put there represents you and will help show your personality.

This is an area where you can play around with the design and using your picture can enhance the overall look of the page. Aim to build a level of trust and loyalty with your readers here which will help take your blog a long way.

It’s also important to have a plan of monetization in place as far as the design goes. You need to be sure ahead of time about how you’re going to monetize your blog. Some bloggers put up ads here and there without planning it out but you should go the other way and preconceive how your blog will look with ads, as well as what kinds of ads you plan to run.

You could run banner ads or use Google AdSense. Consider how to incorporate the ads into your design no matter what kind of ads you choose. This way, your blog will turn out to be much more enjoyable, which will lead to a better conversion rate.

Last, remember to utilize the favicon to your advantage. Even though favicons might seem like little things, they have a tremendous affect on your readers. Viewers can find favicons in either the tabs, bookmarks or address bar of their browser. So, a lot of people will view your favicon. You should try to put some time into developing a cute and easy favicon that gets the job done. This is yet another way to improve your blog’s branding and to give it a unique identity. So, don’t miss out on this small but powerful design tactic.In a nutshell, form the aforementioned article it becomes palpable that in order to get all that you can from your blog, it’s imperative for you to pay your attention toward building a design that is memorable, delightful and makes it show up among the crowd. Internet marketing expert David Bain is author of the “13 Pillars of Internet Marketing” Online Marketing eBook and founder of the “26-Week website marketing plan“.
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