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Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter)

Posted on November 20, 2012 by Blog Design Journal
Managing Enterprise Content, 2nd Edition

Managing Enterprise Content, 2nd Edition

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive –responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

  • Determine business requirements
  • Build your vision
  • Design content that adapts to any device
  • Develop content models, metadata, and workflow
  • Put content governance in place
  • Adapt to new and changed roles
  • Identify tools requirements

With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Click Here For More Information

2 to “Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter)”

  1. Diana M. Ost "High-tech consultant, web conte... says:

    “Best of Breed” for Content Management in Theory and Practice It’s taken me years and a lot of hard work to learn what Rockley and Cooper have so conveniently provided in in this great update of a content management classic, . Written by Rockley Group founder and president, Ann Rockley, and Group vice president Charles Cooper (with a foreword by Kristina Halvorson), the book covers all you need to know about creating a comprehensive content process.At 365 pages, the update might seem hefty, but it’s chunked nicely into logical chapters that are short and very easy to absorb. The book is a nice carry-around size, and it sports a new cover and interior design, which is, quite frankly, gorgeous. Updated typefaces, sharp illustrations sprinkled throughout, and restful shading strategically placed in headings and on some pages makes the reading easy on the eyes. Kudos to Peachpit book designer Mimi Heft, who did a fantastic job.Comprehensive enough for a beginner, but written in language that doesn’t talk down to hard-core process people, Rockley and Cooper start with the all-important definition of content (which they call the “lifeblood of an organization”). From there, they cover basic information such as where content comes from, how organizational silos cause content chaos, and then they delve into the many aspects of content strategy as it relates to real-world processes in the context of delivery on today’s multiple platforms.By the second chapter, they get to the heart of the matter: the strategy and tasks needed to develop a content strategy that works. Some of the topics covered include content models and content reuse; process discovery and design; workflow, metadata and taxonomy; the roles you need in place to make it all happen and much more.Additional information about methodologies and tools [including an introduction to Darwin Information Typing Architecture (DITA) and XML] and a smattering of suggested authoring tools and content management systems are very helpful. The Resources chapter (including a glossary, and my favorite — a section full of checklists) is a great ending for a very useful book. The checklists alone make the book worth buying. They are guideposts to success for any content management team aiming to design and embed content process into their workplace. Case studies are also included, if you are like me, and need examples to solidify your understanding.I wish the book had arrived last month, when I was part of the team revamping the content management process for a large high-tech company that I consult with. The detailed theory, conceptional information, and concrete how-to steps would have saved me a lot of explaining to those unfamiliar with business process improvement.Note that The Rockley Group has other offerings for content management and strategy, including conferences, blog postings, and consulting as well the excellent primer on content management.Give it a read, and you won’t be sorry. I give this book 5 stars. And I am taking it to work with me tomorrow to share in the latest process design meeting.

  2. Scott Smith says:

    Spoiler alert: you will love this book! Several years ago, a client of mine was undergoing an extensive feasibility study for an enterprise content management solution. I wasn’t heavily involved in that project, but one day, I casually mentioned to a friend on the ECM team that I was reading a book called “Managing Enterprise Content: A Unified Content Strategy.” I enthusiastically recommended the book to her.She borrowed my copy for the afternoon and bought a copy for herself that evening. Within a few days, it was easy to identify was able to identify members of the project team in the hallway because they were all carrying a laptop bag in one hand and and a copy of “Managing Enterprise Content: A Unified Strategy” in the other. The book became a primary resource for the project’s documentation, and a key go-to resource for questions by stakeholders.In my past several client engagements, I have been working in technical services, though for many months, I have working to re-aquaint myself with content strategy. Frankly, the current state of content industry now seems so complex that it makes me queasy. Consider how many devices (iPhone, Android, and other smart phones….) and new browsers (Chrome, Firefox…) have surfaced in the past few years. The publishing industry is surging with the onslaught of proprietary e-book formats (iBook, Kindle, Nook…). Furthermore, organizations are expected to publish content in multiple languages. When you tally up, the devices, browsers, languages and media (don’t forget paper!), you are talking about dozen (and dozens…) of publishing channels.Thankfully, there is a second edition of “Managing Enterprise Content: A Unified Content Strategy.” As if it weren’t enough to have Ann Rockley and Charles Cooper as the authors, this book features contributions and case studies by industry stars such as Rahel Anne Bailie, Scott Abel, Derek Olson, Mark Lewis, and many others. Make no mistake, this team-up is the content industry’s equivalent of “The Avengers.” This book will help you to move away from working harder, to making your content “smarter.”Unlike other reference books that have the feel of an infomercial for particular devices or software platform, this book is centered on developing unified content strategy that fits your organization.. This book will help you to identify your organization’s pain points and develop tight plans to redesign your organization’s workflows, and to develop, modular, well-described, reusable “intelligent content.” This will allow you to better inform, and engage your customers regardless of their preferred device or operating system. Your content will become “future-proof.”It’s become something of a cliché for reviews of reference books to include the phrase “…avoids jargon…” This book does NOT do that. Instead It helps the readers, of all experience levels, to embrace industry-standard terminology. You will not be involved in any current-day discussion about content without bumping into terms like DTD, EPUB, SCORM or DITA. Thus, the book provides gentle indoctrinations into industry-standard concepts and has an exhaustive glossary, which will allow team members (from disparate professional histories) to better collaborate on projects.The book also includes a detailed checklist for implementing your unified content strategy. This alone is an invaluable reference as your content teams navigate the course of you transition to single-sourced, intelligent content.Regardless of your role in a content project, I highly recommend that your read this book.



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