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Seo For Blogging Platforms. 4 Basic Principles To Start With

Posted on September 01, 2011 by

Blogs are the website to use for fast online promotion of your content.

But with the principles I’m about to reveal, you can create even more exposure for your blog’s content pages. There are 4 such principles:

1. Search Engine friendly Site Structure

Optimizing your blog must start with permitting visitors and search engine spiders alike quick access to content pages.

And this is accomplished by reducing the number of clicks from the home page to each content page.

Once you have visitors reading your content, be sure you keep them on the site for a prolonged period. You do this by referencing related posts on you blog with hyperlinks scattered across the text body.

Plus, don’t forget to install the “related posts” plugin so that they’re exposed to additional info on the subject.

Interconnecting all content page in one coherent network improves the overall ranking of your blog, as opposed to random optimized webpages with little authority of their own.

In addition to this, name the categories with representative keywords for your niche. As the blog improves its market position it will begin to rank for those particular keywords, whether they’re aiming to build a list or generate sales.


Still, be careful not to superpose category names with tag pages, e.g., don’t tag your content with “dog obedience” when you already have a category with that name.

2. Link Out to Related Blogs and Build Backlinks

Forget about the PageRank scarcity mentality and start referencing other blogs within your market. This helps build trust with Google and also builds recognition and further exposes your blog.

Google disregards websites with clear indicators of PageRank sculpting such as having only inbound links with no referencing to other theme related websites/subjects.

And when linking out do so with dofollow links. Nofollow links, originally created to discourage spam, are presently disregarded by important SEs like Yahoo and MSN.

To build links of your own, start with blog commenting, article submission and directory submissions. For some directories, in order to be accepted you have to pass some rigorous testing, but the smaller the acceptance ratio the more valuable the link you’re creating.

3. Watch Out for Duplicate Content

Having a great number of SEO plugins suited for any blogging platform that handle all the techy SEO for your blog, duplicate content within the site has stopped being a hot issue.

Plus, Google has developed its algorithm of indexing and crawling blog type websites and it pretty much knows which areas are predisposed to having dupe content and handles them accordingly.

Off site duplicate content is a real problem but not so much from an SEO as from a content marketing standpoint. The culprits here are content scrapers that literally steal your content and embed it on their own cheap sites.

Although you can’t avoid, you can use the practice in your advantage by embedding absolute links into the text body for them to be active even when published on different domains.

4. Generate XML Sitemaps

XML maps are destined to let search engines know when they can index newly created webpages. Major, major leap forward as compared to static websites that get indexed a lot rarely and with little depth.
The final part of this article on SEO for blogs is published on the search engine optimization category of my educational blog, TrafficCpanel.com.
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