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The Advantages of Using a Blog Platform For Website Publishing

Posted on August 26, 2011 by

<P>People and businesses often utilize blogs on their websites, but few understand the potential advantages of using a blog platform for total website management. Blog platforms allow for relatively easy changes through a simple “WYSIWYG” interface that most individuals can learn to use pretty quickly. Other website publishing options require in-depth knowledge of HTML coding, and/or complex web publishing software.</P>
<P>Some think that utilizing blog software for their website means that they will have to become “bloggers” who are constantly updating their sites. This is not true – you can update your site as often as you want to.</P>
<P>An additional objection to using a blog platform is that some individuals don’t want their websites to look like a typical blog. While in the early days of blogs, the software did not allow much in the way of customization, there are now many options for customizing the look of a blog.</P>
<P>For example, many blog themes allow for customized header graphics, variations in text fonts, customization of where navigation and other links appear, and just about any other variations in website layout you could want.</P>
<P>Probably the primary reason to consider using a blog platform for your site is the ease in making changes and updates. You can quickly and easily add content, including text, images, audio, and video. You can also quickly make radical changes in the appearance of your blog by changing just the master settings, as opposed to other types of website management that require you to change each page individually every time you want to update your site.</P>
<P>Blogs also have numerous plugins available that allow you to add advanced functions without needing to know any programming, or needing to hire someone to do the programming for you. For example, some plugins allow for automatic updating of Twitter, Facebook, and other social networking / social bookmarking sites. This has the the advantages of both increasing your exposure and providing your website with valuable backlinks that will enhance your site’s presence on the search engines.</P>
<P>Finally, blogs can be updated online from any computer with internet access. This can be a big advantage for people who want to be able to make frequent updates to their website, yet be able to travel without lugging around a laptop computer all the time, and without worrying about what to do if their computer is broken or otherwise unavailable.</P>
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