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The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Posted on August 13, 2013 by Blog Design Journal

Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

The book contradicts what the author calls the “unicorns and rainbows” strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

  • Lists what time of day and what day of the week the most retweets occur
  • Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
  • Describes how to avoid crowding your content

The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

Click Here For More Information

2 to “The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies”

  1. Lloyd Melnick "Game Nut" says:

    Not science but some useful info The biggest disappointment is that the book is built on correlations. Anyone with a background in statistics knows the first rule is that correlation does not equal causality but Zarrella assumes it does. He points to correlations that he says tell when is best to post, what is best to post, etc. The nature of the “science” suggests that you will not see similar results. I did find it useful, his data provides some good startng points, but it is the opposite of a good science.

  2. Justin Roff-Marsh says:

    Interesting but not particularly valuable. This book is a short (very short) study in correlation. As another reviewer commented, it’s questionable whether this actually qualifies as science. It’s definitely a research-based approach. It’s somewhat annoying (and definitely ironic) when a marketer spins their message and presents it as science when a central claim is that the reader should be more scientific!That’s not to say this book doesn’t have value. It does. The data presented enables the reader to formulate their own hypotheses about cause and effect — an important first step in the improvement process.I’ve seen Dan present much of this content in a free webinar. I was hoping to get a little more substance for the investment in this book. The lack of content (and absence of any comprehensive theory) suggests the kind of lack of commitment to the subject matter that’s common of Internet marketers, I’m afraid.



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