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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Posted on October 28, 2013 by Blog Design Journal

With the rise of social networks, “Twitterized” attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of “Web Copy That Sells” gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more. Proven and practical, “Web Copy That Sells” shows how to quickly turn lackluster sites into “perpetual money machines,” streamline key messages down to irresistible “cyber bites”…and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

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3 to “Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy”

  1. Lou says:

    Great resource! I think I have the first edition of this book, which I constantly refer to. It explains the core fundamentals on copy writing, and the sales process in general. The material is organized well, and provided in bite-sized pieces so you can digest it quickly. Many of the techniques have sources which are cited in-line, so you can travel down the rabbit hole and learn more from other books and resources.I understand the knee-jerk reaction from another reviewer, as many of the examples are over-the-top, but they really help to provide direction for your specific application.Not all copy is going to be written in this format, but if you take the bits and pieces you need for your project, you will generate better results.

  2. Anonymous says:

    Excellent strategy for marketing online. A bit vague on the analytical side, and the text could be connected better, but the author does a very great job.

  3. Anonymous says:

    I like the very aspect of this book, its fundamental for the writing of ad, book, email marketing, web, even in sales speech…



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