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Dedicated IP Addresses for SEO

Posted on January 12, 2009 by Kathleen

Most bloggers who host their own domains use cheap web hosting, especially when we first start out. As we learn more, those who want to make money from blogging start to learn about search engine optimization (SEO). 

You can optimize your blog, and you can write and place articles, post on forums (with your blog address in your signature), send out press releases, get links from blog directories, and so on.

But one often overlooked way to make your blog more appealing to search engines is to have a dedicated IP address, especially if you hope to improve your Google page rank by linking from one of your blog or web sites to another.

Of course, you can go out and get different web hosting services for your different sites. But that gets expensive and causes administrative headaches. Or you can get a dedicated server (ditto), but you still have just one IP address (for example 12.345.67.8). So it pretty obvious to the search engines if you link from one blog or web site to another on that same server.

Dedicated servers are generally expensive and you have to administer them yourself, including constantly upgrading the security to keep out hackers. Are you prepared to do that? I’m not. 

Another concern if you do not have a dedicated server is that you do not control, or even know, what kinds of other sites share your server. Your sites could be banned by various email providers, vendors, or advertising services (like Google and Yahoo) if the IP address of your shared server gets blocked because of what some other webmaster is doing.

The cheapest answer I have found is to use a web hosting service that gives you several dedicated IP addresses to use for your most important sites. From there, you can link to your other sites on a shared server. This won’t stop all problems. It is possible that your whole block of IP addresses could get blocked for some reason. But if you choose your host wisely, that should not be a problem. 

Hint; Read their terms of service. If they refuse to host porn and gambling sites, you are much safer from being blocked.

I have just started using a new hosting service. I wanted dedicated IP addresses and did not want the hassle of managing my own server. So far, I am very pleased. To me their WebSphere control panel is much better designed than Cpanel, and the telephone support is excellent. 

Note: If you are a beginner and are totally dependent on Cpanel videos to learn how to use a hosting service, you may want to wait till you have more experience. On the other hand WebSphere is so easy to use, that you may do better to start out there. YMMV.

So here is my recommendation: IX Web Hosting. I will let you know how it works out, but for now I’m happy.

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