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Fashion 2.0: Turning Your Fashion Blog into a Profitable Business

Posted on August 06, 2012 by Blog Design Journal
Fashion 2.0: Blogging Your Way to the Front Row

Fashion 2.0: Blogging Your Way to the Front Row

Fashion 2.0, Blogging Your Way to the Front Row, is a first-of-its-kind insider’s guide. Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 50 top fashion and beauty bloggers, in partnership with ELLE.

You will find practical business advice on how to

* Brand yourself as a top blogger and sought-after influencer

* Build valuable relationships with PR companies and brands

* Secure invitations to important industry events

* Work with advertising networks

* Develop new revenue streams

* Land spokesperson deals and large scale sponsorships

* Position yourself at the forefront of the fashion blogosphere

The book is ull of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers: What I Wore, College Fashion, Gala Darling, Second City Style and Corporette. This book  is packed with all the advice and motivation you need to take your fashion blogging career to the next level!

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2 to “Fashion 2.0: Turning Your Fashion Blog into a Profitable Business”

  1. Kimberlee Van Der Wall says:

    The bible for bloggers! I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they’ll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!

  2. Luke Honeywell says:

    Very pleasantly surprised After reading several books in the blogging space, it was refreshing to read a book angled towards the business end of this rapidly developing space. This book reads like a blueprint on how to successfully monetize your blog, increase the value of your brand, and how to become the next big “influencer”. The author breaks it down in a pragmatic yet engaging way.I also liked the guest pieces at the end of each chapter. A must read for any blogger looking to take it to the next level.



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